The wordmark of Samsung emphasizes flexibility and simplicity. The oval shape that represents the universe and global stage has been slightly tilted to symbolize the dynamism and innovation. The two open parts on the top left corner of ‘S’ and the bottom right corner of ‘G’ embody the corporate intent upon being aligned with global villagers and contributing to human society by promoting exchange and communication between internal and external. The prestigious logo design delivers the corporate commitment to customer satisfaction through technology as well as the modern image of the leading company.
The standard wordmark is a combination of the oval and the company name in uppercase letters and the letters are designed to fully reflect the background. Therefore, backgrounds should be chosen with care before placing the wordmark in order to maintain the integrity of the visual identifier and reinforce the strength of the corporate identity
This version is to be used exclusively for videos and films, websites, and outdoor media, and should not appear on printed publications. The oval and the company name are allowed to be separated to enable a 3-dimensional representation and applications on far more diverse backgrounds
Process Color
C100 M80 Y0 K0
For all printed media and publications
Pantone Color
Pantone 286C
For all printed media and publications
RGB Color
R20 / G40 / B160
For videos, websites and screens