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To provide best quality product and service, you have to know what customers want. Samsung SDI runs the VOC system, which enables Samsung SDI to listen to customers voices and support what they want.
The process goes from VOC registration, to quick response, to action, to solution, to confirmation, and to happy call. All VOCs are responded within 24 hours. When a problem is resolved, the relevant customer agent confirms customer satisfaction and manages it. This is what is called Happy Call. .
VOC system

VOC Classification
Customers voices are named Total VOC. Different VOCs are classified into six for management
| Q-VOC | Customer complaints/requests on products and services |
|---|---|
| S-VOC | Sales related customer complaints and requests Improvement/cooperation items of sales dept. |
| P-VOC | Suppliers’ complaints and requests regarding parts/material procurement Improvement/cooperation items of procurement dept. |
| T-VOC | Customers’ technical complaints/requests regarding quality Improvement/cooperation items regarding R&D/technologies |
| M-VOC | Requests from external organizations, media, And overseas companies for cooperation |
| SM-VOC | Complaints/requests regarding regulations on Environment friendly/hazardous materials Improvement/requests regarding environment |