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For Sustainability

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For Sustainability

President & CEO CHI H. CHOI

Dear global stakeholders of Samsung SDI,

Samsung SDI continued with efforts to create a sustainable future with our stakeholders in 2009. As always, your support and engagement played an important role.

Harnessing our strengths in the display business and our edge in rechargeable batteries, we have begun the transformation into an environment friendly and clean energy company for our next leap forward.

The world is witnessing a shift in the energy paradigm away from fossil fuels which have prevailed over the past century. With climate change being recognized as a serious threat, the stage is being set for an era of the “green economy” in which the spotlight will be on ecofriendly industries. At the same time, the business community is facing greater demands from society in terms of corporate social responsibility.

Samsung SDI has been preparing for the changing times with a forward-looking approach. Building on our competitive edge in rechargeable batteries, we will expand our reach to batteries for automobiles and power storage. In addition, we will minimize the environmental impact of our business operations to create environmental value and fulfill our social responsibility with the goal of realizing sustainable growth.

Samsung SDI is also reinventing itself as a “Good Company”. This requires cooperation with employees, shareholders and investors, customers, and suppliers based on fair processes to pursue mutual benefits and rewards. Samsung SDI will reinforce communication with stakeholders and the public to seek ways to achieve balanced growth.

On behalf of everyone at Samsung SDI, I ask for your constant support and encouragement for our drive to build a sustainable future.