world PDP Market Status

FPD market is growing at an incredible rate. Due to forming a large display market from 2006 to 2010. PDP TV shipments are expected to rise by the annual average 30% and reach to 25 million units in 2010. (SERI, 2007)

In addition to, Display Search forecast the market scale will increase by 11.4% in annual average (from 2006 to 2010) due to the increase of demand for large size TVs (Over 40 inch) and the emergence of new multi media markets. it will grow by 16 billion dollars volume scale in 2010.

World PDP Market Scale in Estimates

SDI PDP Market Status

Domestic appliance companies made huge investments unsparingly in order to take the initiative in the most highlighted large size display PDP next to TFT-LCD in the 21st century display market, although it seems late but to correspond to Japan. In the early stage, they used to join with overseas institutes starting basic research and study. And then as next-generation display device is emerging, the Group is investing capitals intensively installing Pilot Line and accelerating mass production. Currently, 40 - 42 inch is ahead of mass production and 50 inch, 60 inch under development for preparation of mass production.

The key issue in a PDP market is when and how much the cost to be reduced. Next year, PDP will cost 1000 yen per inch (100 $) in estimates and in 2003 the market for appliance will move to the market for business use. It will come to be popularized in earnest and it will show sharp growing trend by 135 % annually until 2005.

The start of digital broadcasting has driven Samsung SDI to pout out all its strength into uplifting digital Braun tube and PDP to the world top until 2005 to come. It has planned to increase the world market share of digital Braun tube from currently 22 % to 27%.

For this, domestic plants such as Suwon, Pusan as well as overseas plants are constructing integrated production systems of color Braun tubes for various TV monitors from the range of 16 to 34 inch. Samsung SDI set the policy to fulfill 1trillion and 200 billion won sales and world market share 24% by 2005 to come in the sector of PDP.

Samsung SDI started mass production since July in 2001 and its PDP line produces 30,000 units a month which is the world largest as a single plant. It will invest 600 billion won until 2005 and build on two more lines to produce 1.8 million units yearly in plan.

Also, Samsung SDI produces various products such as 37, 42, 50 and 63 inch. Home production 80 % is fulfilled and in the last half of next year it has a plan to reach 100 dollar per inch in cost.