Lead enters the human body through the digestive and respiratory system. Once ingested or inhaled, the majority accumulates in the bone and teeth. This is of particular concern in Young children and infants whose Lead resistance is very poor, and prolonged exposure to lead can onset possible problems concerning their immune system. Samsung SDI is working hard to exclude lead from all its PDP panels. The company discontinued its use of lead in all parts in 2005 except for items that RoHS, the European environmental regulation, designated as exceptions. We have since continued our efforts to drive lead out of our products including those assigned as exceptional. In 2007, customers will be able to meet a lead-free PDP for the first time. With this Samsung SDI finally succeeds in removing the six toxic substances included in most PDP products, the 6 substances being lead, mercury, chromium VI, cadmium, PBB, and PBDB. However our efforts to make environmentally friendly TV will continue. Samsung SDI plans to remove PVC and halogenated flame retardants out of products which aren't regulated as yet, but are environmentally undesirable.

The slimmest mobile phone in the world was installed with an LCD produced by Samsung SDI. The sliding phone is 10.9mm thick and is equipped with the 2.2” QVGA TFT-LCD of Samsung SDI. Samsung SDI designed the product substrate at 0.3t and a backlight of 0.33t, allowing the whole unit to be only 1.95mm thick. Also by improving the panel processing technology, it also reduced space occupied by unnecessary compartments in both right and left ends from 1.9mm to 1.5mm. Not only is the thickness minimized, Samsung SDI guarantees excellent picture quality from its LCDs as well. It applied a color filter enabling improved color expression, increasing color reproduction range by 70%. LED is a component enabling the backlight to illuminate. The more LEDs employed, the brighter the backlight becomes. If you use an LED that can illuminate better at a lower voltage, you can make pictures brighter with less number of LEDs. Samsung SDI uses high-brightness LED chips in its LCDs and increased the radiance to 500cd/m².

In 2004 Samsung SDI completely removed materials categorized as harmful by the RoHS from their LCD modules. In 2005 it successfully developed a range of PVC free products and continued their success with the release of halogenated flame retardant-free products in 2006. To enable the removal of halogenated flame retardants from its LCD modules, the company analyzed the constituent substances in 11 LCD models and 184 of its components. We then exchanged 24 Halogen containing components of the 184 components with Halogen free Samsung SDI is compliant with customer requirements for environmentally-friendly products. We stand ready to respond to a customers’ call at any time.

There is a LCD whose color and brightness change depending on where it is used. The 2.3” QVGA TFT-LCD, a newly developed product, senses light within a certain environment and adjusts itself to the optimal screen brightness at a particular abundance of light. The light-sensor within the product measures light intensity within an environment. The Automatic Brightness Control (ABC) function is controlled by the Mobile Image Enhancement (MIE) program to control brightness and colors of images on display depending on the detected brightness. Indeed the screen brightness becomes reduced in a dim place, while displaying brighter images in a bright place, providing optimized images to a place where it is used. As it alters its brightness automatically, it can reduce power consumption by 30-50% on average, compared to conventional TFT-LCDs. It stands as the key next-generation technology to be integrated into mobile display products such as mobile phones, DMB, PMP, and UMPC. It can provide clear pictures outdoors and prevents glare, delivering far batter picture quality than conventional products.

When buying TV, consumers study three things; price, quality and design. Existing CRT offer good picture quality and a reasonable price, but are thick and heavy. If they could be slimmer, they could satisfy all of the three consumer requirements in terms of price, quality and design. Samsung SDI made the CRT slimmer for the sake of a more attractive design. Samsung SDI unveiled the 35.2 cm thick Vixlim in 2005 and 29.9 cm thick Ultra Vixlim in 2006, which was 31% slimmer than the conventional CRT. In addition, new CRT were applied with a large flat panel TV-like exterior, complementing home interior. Consumers purchasing FDP showed preference to the table-top stand style as opposed to the wall-mount style. The table-top stand type requires extra fixture. Comparing the spacial requirement of a table-top stand LCD TV and Vixlim, there are no notable differences in terms of space consumption and exterior look. This is a case of Technology enhancing the design-oriented competitiveness of a product. In addition, Vixlim has avoided image distortion at the edges of the screen. Samsung SDI endeavors to improve both quality and design of its products. With these achievements, Vixlim is regarded as the product that brought the second golden age to CRT displays. By 2006, sales figure of Vixlim had reached 6 million units after just two years since its release.